A complete visual and user journey overhaul I worked on for the best damn taco spot in Dallas. We not only wanted it to look a lot cooler, but we wanted to tell a great story on why Velvet Taco exists. So our biggest challenge was to showcase this rich personality and more importantly how delicious the tacos looks since the old site had almost no photography. Just telling people that they should buy a $6 taco wasn't going to cut it. Casey and I had a lot of fun with this one: the NLP form, some simple parallax, and a big bold navigation are just a few of the elements we came up with. Just for comparison, here is the old site.

This project has been one of my favorite responsive designs of 2017. When Polytronix approached us we immediately saw an opportunity to give an incredible range of products a showcase they deserved. Showing the quality of the product and simplifying navigation were our two main goals. The biggest challenge was to make navigating from product to product easier. Making the grouping descriptive and also just big and in your face was the start. Then we made sure that each individual product page told you exactly what it was and what it does. As you scroll you then get to see massive shots of the product in action. Shoutouts to Adam Stewart, Tyler Hervey, and Mario Rivas

Whiskey Cake has been one of the toughest yet rewarding website projects I've worked on. This project was fully approved with another design when we were told to stop and redesign the site. After a few in-depth brand and visual discovery sessions, we were able to nail down the essence of the restaurant. All about local Texas ingredients and funky but natural decor, Whiskey Cake needed to feel very authentic and fresh.

A good friend I grew up with approached me to handle the branding and web design for his new startup Butter.ai. Coming from a product and sales background he was excited to be a part of the UX and strategy behind the design. We poured over data from their early product beta test groups to see what made Butter valuable to them. We instantly recognized that the ability to search for anything directly through Slack was what hooked users. After a bit of a delay in launch, Butter decided to go in a slightly different direction for their website, but this was nonetheless a great project to be a part of.

Various concepts for a complete redesign.

Simple landing page design used for a digital ad campaign for a tutoring company.

Sweepstakes landing page for Bud Light's 7-on-7 flag football tournament in the Bay Area. This campaign was built to run mainly in c-stores and get fans to enter the tournament and share the sweepstakes with their friends. Our main challenge was to make the entry and team creation as simple as possible and to hype up the rivalry in the Bay. Also, go Raiders!

Another Bud Light regional campaign in Texas focused on great stories and friendships. Our team traveled around Texas with a mobile content studio capturing these stories as they went. As we shot and edited the stores we updated the site and let people submit their own stories and photos to it as well. Check it out here.

Yet another Bud Light regional campaign we handled that hosted a concert series in Austin with local artists and lots of Bud Light. Check it out here.

Before we finished the full Twin Peaks site their franchising team needed to get a landing page up quickly to drive their big marketing efforts towards. With a huge rise in the industry, Twin Peaks was rapidly growing across the country and needed a place to house all the information for a prospective franchisee. This was the first web project we did with them that included our new visual style for them. Check it out here.

Check it out here.

Random assortment of email designs.