After working at Smart City for 18 months with a focus in UX and a custom software solution, it was time to take our dated brand and creative elements to the next level. A week in the mountains brainstorming our new website ended with this one traingle idea drawn on a mirror in the living room that stuck with the entire team. The idea of what we called the 'Apartment Triangle' stuck with all of us and helped to simplify our look and feel while being the foundation for a complete brand overhaul. The request of the brand followed with the idea of staying simple but interesting. Usage of basic shapes, soft colors, and a bit of depth helped us take our voice and imagery to a more trustworthy place. This brand continues to be my favorite project of all time. More on the UX and web design work can be found here.

Brand identity for Butter.ai. An incredibly powerful tool integrated into Slack. Check out my UX/UI for them as well.

Arm Candy digital marketing and intelligence agency rebrand.

Madeline and Jeff Wilson became close friends of mine soon after moving to Dallas and after finding out we both had the same wanderlust. When they started talking about putting up their website to document their travels I was quick to jump on board to give them a visual identity. After a few rounds of sketches and a couple of beers, the idea of turning their logo into a compass only seemed fitting. The idea of based off of the concept of two poles being able to guide in a single direction. Check out their website and their instagram to follow their travels.

A larger collection of logos and such I've done over the years.