Mockingbird Station Winter 2015 Campaign.
Art Direction: Tyler Ackelbein & Traci Penn. Photo Credit: Rico DeLeon & Tyler Hervey

Pizza Hut "On Tap: Flavor of Now". This April Fool's Day concept was not only the most fun video shoot I have had the pleasure of art directing, but it also was my first time acting. At which I did slightly above average. The video received over 600k views in just 24 hours and was featured on multiple blogs including AdWeek. Shoutouts to Tim McCarthy, Maker Table & Four Corners Brewing.

When we first won the Bud Light business for the Southern U.S. region, we had no idea what our first step was going to be. In comes a massive national campaign with original direction from W+K that we had to localize to the Texas/Oklahoma markets through their "Bud Light Party" direction. All of this culminated in a months long tour through Texas with a tour bus and A LOT of beers along the way. Bonus photo of me standing awkwardly next to the bus I designed.

Sway was an internal project I worked on that never ended up seeing the light of day. I was tasked with creating a visual identity as well as art direction for the campaign launch. It was going to be a platform for content creators and influencers to connect and to find work via big brands. The stark black & white treatment made sure that any photo would jump out of the medium and allow the focus to be back on the photographer.

I worked on the FanDuel account for about a year and a half and was able to produce a lot of work in that time. The first pieces are from a brand shoot that was done in Las Vegas for their Baseball Championships. The goal was to give the same grit and passion that you see in photos of players, but to the fans playing FanDuel. Soon after we finished all of these peices, FanDuel had some legal trouble and underwent a rebrand, but the fight photos still line in their headquarters.

Photography by the super talented Jonathan Zizzo. Shoutouts to Hunter Fitch, Jessica Chen, & my boy Kevin Craft.